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A Guide to Digital Magazine Publishing

Back in the day, magazine were only in physical form. Popular today are digital magazines in our world that is becoming more and more paperless. Before, when you were waiting in the doctor’s office, riding a plane or any circumstance when you need to wait for something, the glossy magazines kept us from becoming bored. This present age has made print publications somewhat a thing of the past. You can now find many companies including a digital edition to their products and some have gone completely digital.

Digital magazines are now getting more popular because is it very inexpensive while printing is very expensive. If company media is not moved to digital format, then publishers will have difficulty surviving. There is great expense in printing, paper, and distribution and not so many people are buying magazines these days. You can find many online magazines today that have once been popular with many subscribers. Subscribers of digital magazines now pay less for subscription because the publishers also spend less in publishing them.

For some people, glossy magazines are still better than digital ones. There are people, however, who have made digital magazine reading more comfortable by using laptops, tablets, and media friendly cell phones. Reader devices are now being produced by major companies so that reading experience is more like reading printed materials.

There are many benefits and features that digital magazines have then a glossy ones. Digital magazines that companies are producing have more functionality because of technology. Technology have transformed digital magazines today making them more interactive, and with plenty of hyperlinks that lead to related articles and which also includes other components like movie clips, music, audio downloads, animation and TV commercials. All of these have made people attracted to digital magazines more since they can get more out of their reading experience.

Many magazine publishers today are having difficulty staying in business. They are somehow reluctant to convert their business to digital media because of the cost it would take to convert and the overall hit to sales. The main concern now of these businesses is to find out if going digital will help them sustain their business. Switching from print media to digital is not really that simple. Conversion involves a lot of factors. The whole magazine design has to be converted to keep its attraction. It should be easy to read and navigate and contain the same ads and articles that it did when in print. Today, you can find software that can make this possible. It is very easy to use these tools. While print magazines may be losing its popularity, digital magazine are here to stay.

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